Resources
The efforts of the working group and its members have resulted in a number of conservation marketing outputs:
Wright A, Veríssimo D, Pilfold K, Parsons ECM, Ventre K, Cousins J, Jefferson R, Koldewey H, Llewellyn F, McKinley E. 2015. Competitive Outreach in the 21st Century: Why we need Conservation Marketing. Ocean & Coastal Management, 115, 41-48
Other relevant resources:
Veríssimo, D. Influencing human behaviour: an underutilised tool for biodiversity management. Conservation Evidence 10:29-31
Rare, Theory of Change for Community-based Conservation, Arlington, USA